GETTING CREATIVE WITH CRISPS
Crisps. A thing of simple beauty. It doesn’t matter how many new-fangled snacks come along; you’ll always find crisps in our shopping trolly. We’re lucky enough to have some of the best crisps, Keogh’s, as a client.
They want to be the market leader in the premium crisp category and build some serious brand awareness and loyalty. With research suggesting the cost-of-living crisis would lead to people straying from their favourite brands, Keogh’s asked us to develop a brand advertising campaign for them to keep them top of mind among their targets.
Keogh’s produce a genuinely unique crisp from a proper farming family in Co. Dublin. Small batch from real potatoes, crop to crisp in an impressive 9 minutes.
Naturally, we sunk our teeth in. And having tried every product they produce (several times), we determined the difference was right there in the packet. As Tom Keogh himself says “no one makes crisps like we do”.
After many, many more packets of the good stuff, we created ‘if you Keogh, you know’, a multi-channel brand campaign embodying their undeniable USP: great crisps.
And before you Keogh it, sorry know it, Keogh’s TV & BVOD achieved a 1+ Reach of 59% with an average opportunity to see of 6 times across the campaign period.
Digital audio & Spotify reached over 227k individuals with a total of +367k impressions and average LTR of 96% greatly exceeding the benchmark of 7%.
Total OOH Campaign recall was 44% which is above the average of 42% and is strong result for first campaign burst.
Delivered across Display placements at a great CPM of €0.59 only; over 500k video views on Youtube and Connected TV.
30K Snapchat shares and 1.5k saves. Approx. 15M ads delivered across all social channels from mid-May to end of June.
