TRITON

To launch Triton’s new brand platform, we introduced Triton, the Greek God of the Sea, as the ultimate authority on showers. Combining timeless mythology, a modern sustainability ethos, and humour, the campaign positioned Triton as both expert and a a relatable advocate for exceptional shower experiences.

The launch featured two TV commercials where Triton’s larger-than-life persona collided with everyday human ritual of showering, delivering laughs while highlighting Triton’s product features. A suite of engaging digital display ads and a witty digital audio ad complemented the TV spots, extending Triton’s presence across platforms. In every execution, Triton balanced divine gravitas with playful charm, emphasising water efficiency  and premium shower technology.

This integrated campaign connects with consumers by transforming a mythical figure into a relatable and entertaining brand ambassador. By leveraging humour and creative storytelling, Triton reinforces the brand’s commitment to innovation and sustainability while establishing himself as a timeless and memorable spokesperson for the God of showers.