MAKING PADDY’S DAY A SENDING HOLIDAY AGAIN.
Paddy’s Day used to be a big time for sending stuff, from cards to care packages, it was a busy time for An Post. But recently, these habits dwindled as people got out of the habit of sending things (thanks COVID).
But An Post weren’t about to go out without a fight, so with a theme of ‘connection’ for the 2022 St. Patrick’s Day Parade, we were challenged with getting people buying stamps and sending stuff again. We also had new limited-edition stamps (ooh) featuring viral Toy Show sensation Adam’s famous ‘virtual hug’.
We launched our ‘Send Around the World’ campaign with Adam on National Hugging Day with TV, radio and social media. An Post sold a whopping 100,000 of the stamps.
A BIG THANK YOU To everyone who sent a hug postcard this St. Patrick’s Day. Together, you sent Céad Míle Hugs to loved ones around the world, and helped us raise €22,000, which will be shared between @CMRFCrumlin & @CUHCharity. You all deserve a great big hug! #adamshug
The increase in sales of stamps on the same period in 2021. Great result for an even better cause.
