Lots of young people are looking for jobs, but do they know the best place to look for them? Jobs.ie wanted to increase its cultural relevance with younger jobseekers, and where better to do it than our favourite Gen Z and Millennial hangout spot: TikTok.

We created a brand new brand identity to stand out. “The Jobsiest Job Site” builds the brand as superior while also created its own visual and linguistic vocabulary to attract young audiences.

This fresh approach sure did the job (sorry!) with an uplift in site visits, registrations, and applications. The copywriters are taking this as proof that they need to create new words more often, and we’re not going to tell them not to.