SPRY FINANCE

Spry Finance has over 15 years’ experience providing Lifetime Loans to people all over the world. They’re really very good at it. The problem? People in Ireland didn’t know about them, or their offering for over 60s. That’s where we came in.

Looking at the sector, we found older people tended to be depicted in very clichéd ways: feeble and infirm or super-lively. While clichés can be true, we didn’t want to fall into those traps, we instead wanted to create something real and relatable.

And so ‘Because life never gets old’ was born, showing a couple whose love and sense of adventure remains strong as they move through life. The campaign aired across TV, radio, print and key digital touch points including search and display, all sorted by ourselves, of course.