CELEBRATING LIFE WITH SPRY FINANCE.
Spry Finance has over 15 years’ experience providing Lifetime Loans to people all over the world. They’re really very good at it. The problem? People in Ireland didn’t know about them, or their offering for over 60s. That’s where we came in.
Looking at the sector, we found older people tended to be depicted in very clichéd ways: feeble and infirm or super-lively. While clichés can be true, we didn’t want to fall into those traps, we instead wanted to create something real and relatable.
And so ‘Because life never gets old’ was born, showing a couple whose love and sense of adventure remains strong as they move through life. The campaign aired across TV, radio, print and key digital touch points including search and display, all sorted by ourselves, of course.
We relaunched the Spry Finance brand in January 2023, with the core objectives to drive awareness and leads. We saw an incredible 55% increase in leads for the same period in 2022.
January 2023 saw the best performing month, with lead generation and awareness. growth reaching 61%.
We’ve seen the strongest quarter to date with Q1 2023 growth reaching an impressive 63% compared to the same period last year.