When we took on Toyota’s digital account, we set our doctors of digital the task of finding out what was preventing them getting those all-important leads. They diagnosed:
• Huge loss of impression share & poor bid management decisions,
• ineffective account structure,
• lack of understanding of Google ads &
settings,
• ineffective creative & media testing processes.

Lucky for them, we had just the cure. We went back to basics and restructured the accounts incorporating tightly themed groups and more granular conversion tracking. We also increased reach to test different audience subsets as well as applying multi variant advert testing.

Within 30 days (and ever since) things were looking up, we delivered:
• 25% cost-per-click
• +14% conversion rate
• 40% CPA and generated
• +40% increase in leads for the same spend.