MAKING INSURANCE A BIT MORE FRIENDLY WITH AA IRELAND.
Ok let’s face it, no one likes buying insurance- it’s a grudge purchase and a low interest category. People are just looking for decent price and a company they can trust.
So, naturally, we got thinking about man’s best friend. We created a campaign that made AA Ireland stand out from its competitors. Still showcasing the offer, but in an entertaining, engaging way.
We know cats have conquered the internet, but it turns out dogs can do wonders for an insurance company. AA had one of their best trading years yet [more stats in here]. Joe Duffy said ‘Whoever made this ad should get an award”. Yes, we listen back to this weekly and yes Joe, we wholeheartedly agree.
Organic reach took a ginormous leap, seeing a YOY uplift of 1347% throughout the campaign.
The AA saw home insurance products to suit everyone, AA Home Insurance members soar by 20% post campaign on the same period on the year before.
The AA Who’s Got Clever Car Insurance? campaign drove an impressive spike in The AA Car Insurance policies. During and post campaign, new membership applications rose by 45%.