TOYOTA

Toyota and Javelin, and our last brand campaign, has to be one of our favourites. Buying a new car is complicated, with lots of different factors to consider especially in relation to fuel and powertrains. There are so many options available now, you have to consider things like charging costs, charger availability and future bans on fuels, things that just didn’t cross people’s minds before.

So people need help with this decision, they need confidence and leadership. And who better to give it to them, than one of Ireland’s most trusted brands: Toyota. Our creative brought their message of reassurance with Liam Cunningham delivering a thought-provoking script about the idiosyncrasies of how we make choices.

So how did it do? Well Toyota is the number one car brand in Ireland and Hybrid drivers are continuing to grow. So, pretty well.